Grey Box (CEO Minyong Lee) announced its participation in “COMEUP Stars 2024.”
COMEUP Stars 2024, the core event of the global startup festival COMEUP 2024, will feature competitive IR pitching sessions in “Startup Valley.” A total of 50 teams, including 30 Rookie League companies, 10 Runners League companies, and 10 selected from the Rocket League through recommendations by the advisory committee, will compete. Finalists from 13 countries, including South Korea, the U.S., the Netherlands, Sweden, Denmark, India, and Türkiye, highlight the event’s global scope.
Grey Box specializes in CRM marketing solutions and offers ‘Notifly,’ a platform to enhance customer communication and marketing efficiency. Founded by a Stanford University statistics Ph.D. graduate and former Airbnb data scientist, the company boasts expert teams in data analysis and software engineering. Grey Box aims to redefine customer relationship management through scalable, innovative services.
Notifly integrates multiple communication channels such as app push notifications, SMS, email, and KakaoTalk into a single platform, enabling real-time personalized messaging based on customer behavior data.
The platform’s user-friendly interface and cost-effective pricing suit businesses of all sizes, from SMEs to large enterprises. Integration with Zapier extends Notifly’s automation capabilities, allowing companies to connect with various external tools for advanced marketing automation.
Notifly also supports A/B testing, enabling marketers to experiment with different message versions, analyze results, and optimize marketing strategies. This data-driven approach helps businesses communicate effectively with customers and maximize marketing performance.
Since its launch, Notifly has processed over 200 million messages within 17 months. More than 80 companies across diverse sectors, including e-commerce, retail, lifestyle, beauty and fashion, fintech, education, and careers, use the platform.
Notable domestic clients include Korbit, Swing, DailyShot, Glyde, Q Market, Wash Enjoy, Doctor Now, and SK Rent-a-Car. Internationally, U.S.-based LittleBeat and global companies such as SumOne, Creatrip, and Nightly have adopted Notifly to strengthen customer engagement and boost international competitiveness.
Grey Box stated, “At COMEUP 2024, we aim to increase our global market presence, build networks with domestic and international investors and partners, and explore collaboration opportunities by sharing the latest marketing trends and technologies. We plan to enhance Notifly’s personalized marketing features by leveraging AI and big data technologies while expanding into Asian markets, including Japan, to become a global industry leader.”
COMEUP 2024 will occur on December 11–12 at Coex in Seoul, featuring innovative startups and investors from over 40 countries. This year’s theme, “Innovation Beyond Borders,” highlights startups’ roles in driving global innovation across boundaries of nations and technology. The event will feature conferences, pitching sessions, and exhibitions focusing on deep tech, inbound innovation, and SIS (Sustainable Innovation by Startup).
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