Apple is reportedly working on integrating cameras into future Apple Watch models as part of its broader push into artificial intelligence (AI), according to Bloomberg’s Mark Gurman. This development aligns with Apple’s efforts to enhance its Visual Intelligence technology, which the company also plans to bring to AirPods. By incorporating cameras, Apple aims to enable its devices to “see the outside world,” enhancing their AI-driven capabilities.
Currently, Apple’s Visual Intelligence technology heavily relies on AI models from OpenAI and Google. However, the company intends to develop its own AI models to reduce dependence on external providers. Apple envisions Visual Intelligence as a core feature across its future product lineup, allowing its devices to process and interpret visual information independently. This shift toward proprietary AI models is part of Apple’s broader strategy to strengthen its ecosystem and ensure tighter integration between hardware and software.
Regarding the Apple Watch, Gurman reports that both standard and Ultra models could incorporate cameras. For the standard Apple Watch, the camera may be embedded within the display, similar to the iPhone. However, it remains uncertain whether Apple will use under-display camera technology or a visible camera cutout.
Meanwhile, the Apple Watch Ultra may feature a camera positioned on the side of the device, near the digital crown and side button. This placement is likely due to the Ultra’s larger size, which provides more space for hardware integration. Additionally, it would allow users to conveniently point their wrists at objects for scanning and visual input.
Apple’s plans for these camera-equipped devices are still in development, and the Apple Watch with a camera is not expected to launch until at least 2027. This timeline aligns with the rumored release of AirPods with cameras, indicating a coordinated effort to advance Apple’s AI-driven wearable technology. However, the success of these innovations depends on the progress of Apple’s AI teams, which have recently undergone leadership changes.
If implemented successfully, these advancements could significantly enhance Apple’s wearable ecosystem, introducing new functionalities such as real-time object recognition, enhanced accessibility features, and improved user interactions. The inclusion of cameras in Apple’s wearables would mark a major step in the company’s AI strategy, reinforcing its position as a leader in consumer technology. However, challenges such as privacy concerns, battery efficiency, and technical feasibility will need to be addressed before these devices become a reality.
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