Meta is reportedly planning to launch a standalone app for its AI assistant, Meta AI, in an effort to compete directly with OpenAI’s ChatGPT and the Chinese chatbot DeepSeek. Currently, Meta AI is integrated across the company’s platforms, including Facebook, Instagram, Messenger, Threads, and WhatsApp. However, a dedicated app would allow users to access the AI without needing to engage with Meta’s social media services.
According to sources cited by CNBC, this move aligns with Meta’s broader strategy of making its AI more widely accessible. ChatGPT and DeepSeek already offer standalone applications, making interactions more seamless and convenient for users. By introducing an independent Meta AI app, the company aims to attract individuals who are interested in AI-powered chat but may not use Meta’s other products.
This strategy is similar to what Meta has done with Instagram’s Reels, which was separated from the main app to better engage users who prefer short-form videos. The expected launch of the Meta AI app is set for the second quarter of 2025, meaning it could be available between April and June.
The standalone app is likely to include the same AI-driven features already available within Meta’s existing platforms. However, industry analysts believe that this launch could also pave the way for a paid subscription model for Meta AI in the future. By offering premium features or an ad-free experience, Meta could explore new revenue streams in the competitive AI chatbot market.
As of now, Meta has not officially confirmed these plans or provided further details about the potential app. However, if launched, it would represent a significant step in the company’s AI expansion strategy, positioning Meta AI as a direct rival to other leading chatbot platforms.
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