According to the company, for 18 consecutive years, Samsung has maintained its status as the global leader in TV technology, consistently pushing the boundaries of innovation. In 2024, the South Korean giant introduced its fastest AI processor (NQ8 AI Gen 3), redefining how viewers experience content with sharper visuals, clearer sound, and enhanced realism.
Samsung is taking innovation to the next level with Vision AI—a comprehensive suite of AI-powered enhancements that enrich every aspect of the viewing experience. From dynamically optimized sound and richer colors to interactive features like AI-powered content discovery and security, Samsung’s latest lineup at CES 2025 exemplifies how AI is set to simplify, enhance, and transform daily life through television.
AI-Powered TVs: Elevating Home Entertainment
Samsung AI Vision TV Lineup
In 2024, Samsung introduced the fastest-ever AI processor, enhancing visual clarity and transforming classic content into lifelike experiences. In 2025, Samsung expands this innovation with Vision AI, bringing unparalleled picture quality, optimized sound, and interactive features.
Key AI advancements include:
- AI Upscaling and Auto HDR Remastering: Enhances older content to modern standards.
- Adaptive Sound Pro: Dynamically adjusts audio to fit the environment.
- Color Booster Pro: Uses AI to deliver richer, more vibrant colors.
- Click to Search: Provides real-time information about actors, locations, and products on-screen.
- AI-Powered Solar Cell Remote: Features a dedicated AI button for content discovery and shopping.
Samsung is also introducing Samsung Food, allowing viewers to recreate meals from shows or movies by identifying on-screen dishes and sourcing recipes. Samsung Food can also analyze fridge contents and generate shopping lists for missing ingredients. AI Karaoke further enhances entertainment by removing vocals from songs, letting users sing along.
Samsung Neo QLED 8K TVs
Samsung’s Neo QLED 8K lineup expands in 2025 with the introduction of the QN990F and QN900F, delivering top-tier viewing experiences. These models incorporate OLED Glare-Free technology to ensure the highest resolution in any lighting condition. The Wireless One Connect Box eliminates cable clutter by transmitting signals wirelessly up to 10 meters, even through obstacles. Additionally, these models offer access to over 3,000 works of art through the Samsung Art Store.
Samsung Neo QLED 4K TVs
The 2025 Neo QLED 4K lineup includes the QN90F, QN80F, and QN70F models. The flagship QN90F boasts Glare-Free Technology, a 115-inch screen option, and the latest NQ4 AI Gen3 Processor for improved upscaling and smoother visuals. Gamers will appreciate the 165Hz refresh rate, ensuring lag-free, high-performance gameplay. The QN80F offers up to a 100-inch display, providing expansive viewing for a cinematic experience at home.
Lifestyle TVs: The Frame – Where Art Meets Entertainment
The Frame
The Frame
The Frame continues to redefine lifestyle TVs in 2025 by blending entertainment and art seamlessly. Known for its sleek design and ability to transform into a piece of art when not in use, The Frame offers access to thousands of works from renowned institutions through the Samsung Art Store. The 2025 model features an even slimmer profile, improved Anti-Reflection Matte Display, and Pantone ArtfulColor validation to ensure that artwork appears as the artist intended.
The Frame Pro, an upgraded version, includes Neo QLED technology for enhanced brightness and contrast, making art and entertainment pop even in well-lit rooms. Additionally, the Wireless One Connect Box eliminates cable clutter, allowing users to maintain the aesthetic of their living space. With customizable bezels, The Frame is more than a TV—it’s a statement piece that enhances any room.
AI-Driven Home Security and Accessibility
Samsung’s 2025 TVs integrate advanced home security features. Samsung AI Home Security analyzes connected camera feeds and TV audio to detect unusual activities such as break-ins or falls, providing real-time alerts to mobile devices or TVs. Additionally, the new Live Translate feature will translate live broadcast captions into up to seven languages, making content more accessible. Samsung is also introducing Voice Removal with Audio Subtitles, an innovative accessibility feature designed to isolate and enhance voices for the visually impaired.
Gaming Monitors: Pushing the Boundaries of Immersion
Odyssey G7
Samsung’s Odyssey G7 debuts as the first 40-inch 21:9 ultra-wide gaming monitor. Its curved display and WUHD resolution deliver an expansive and immersive gaming experience.
Key features include:
- HDR10+ Certification: Provides superior contrast and vibrant colors.
180Hz Refresh Rate and 1ms Response Time: Ensures smooth, lag-free gameplay.
Lifestyle Monitors: Blending Work and Entertainment
Samsung M9 Smart Monitor
Samsung’s M9 Smart Monitor introduces AI and OLED technology to elevate work and entertainment experiences.
Key features include:
- AI Voice Assistant and AI Search: Powered by Microsoft Copilot for productivity and entertainment.
- AI Wellness: Monitors user health and provides recommendations.
- OLED Panel: Delivers stunning 4K resolution with deep contrasts and vibrant colors.
- Sleek Design: At just 9.9mm thick, the M9 is Samsung’s thinnest monitor yet.
With a 165Hz refresh rate, the M9 enhances both multitasking and entertainment, offering smooth performance across applications.
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