The beauty and skincare industry has long been under scrutiny for using potentially harmful chemicals and preservatives in cosmetic products. Many brands rely on these additives to extend shelf life and stabilize their formulations. However, growing consumer awareness about skin health and toxic ingredients has led to a shift in demand for safer, more personalized products. Enter Aram Huvis, a South Korean company at the forefront of this movement, offering groundbreaking solutions that combine technology with skincare personalization.
Some ingredients commonly found in skincare products are still classified as toxic or harmful. Consumers seeking alternatives have been left with few choices, often settling for products that don’t adequately address their unique skin concerns.
Aram Huvis proposes an innovative approach to skincare: a visual skin analyzer that diagnoses the user’s skin condition with precision, enabling the production of freshly tailor-made cosmetics. These custom formulations are free from harmful chemicals and preservatives, addressing both safety concerns and individual skin needs.
In practice, the company’s scalp skin analyzer ECW Cube (first image) uses magnification levels of 60X to 1000X to examine the skin in detail, revealing conditions like dryness, oiliness, inflammation, wrinkles, enlarged pores, and trapped sebum. The device itself is designed to be user-friendly, with a microscope lens and lighting setup that ensures accuracy without requiring a high-end camera sensor (this is a 1/4-inch color CMOS sensor with 2 million).
Once the skin analysis is complete, the data is used to formulate a custom product tailored to the individual’s skin condition. Because these products do not contain preservatives, they are designed to be consumed within one to two months after opening, ensuring freshness and efficacy. While unopened, the product shelf life can extend up to one year, though this doesn’t align with the recommended usage pattern based on the skin recovery plan generated by Aram Huvis’ analysis.
The company has worked closely with academic experts, such as Professors Na Jeong Im and Shin Jeong Won, to build and refine its data set, ensuring that the skin diagnostics are both accurate and beneficial.
In 2025, Aram Huvis aims to further democratize access to custom skincare with a new mobile application that brings skin analysis directly to the consumer. While this app-based solution may not be as precise as an in-clinic evaluation, it represents a major step forward in accessibility. By allowing consumers to perform a visual skin analysis from the comfort of their homes, Aram Huvis is opening up skincare diagnostics to a much broader audience.
The app will analyze key skin conditions—oiliness, dryness, inflammation, wrinkles, and more—and provide personalized skincare recommendations. While it is not intended to replace professional consultations entirely, it allows users to gain insights into their skin health and take proactive steps in their skincare routines.
Aram Huvis is not stopping at diagnostics. Another upcoming innovation is a machine named Ellapiel Tailor (above image), which can produce custom cosmetics on demand, akin to a 3D printer but for beauty products. This machine uses multiple base ingredients to mix and produce skincare formulations specific to the individual’s diagnostic data, offering the freshest product possible. While priced at around $2,900, this device is likely targeted at professionals or high-end consumers seeking unparalleled freshness and personalization in their skincare routine.
The company is well-positioned to expand beyond the South Korean market. With plans to showcase their technology at CES 2025 in Las Vegas, the company is on track to gain international attention and approvals for market expansion outside of Korea. This marks a significant milestone in their journey to revolutionize the skincare industry with personalized and safer products.