Hong Kong has introduced a pilot project aimed at improving pedestrian safety by addressing the issue of phone-distracted walking.

In a city where pedestrians frequently use their phones, often leading to inattentiveness at crosswalks, new devices have been installed at several road crossings. These devices project a red light onto the sidewalk and onto any pedestrians standing at the edge when the “Don’t Walk” signal is active, providing a visual cue to stop.

The initiative targets common risk factors like inattentiveness and heedless crossing, which have been exacerbated by the widespread use of smartphones. The Hong Kong Transport Department reported that seven pedestrian fatalities occurred between January and June, highlighting the need for such safety measures — Jaywalkers in Hong Kong can face fines of 2,000 Hong Kong dollars (approximately $255).

Hong Kong is testing ground-level light to help distracted phone-walkers avoid getting run over by cars.

Currently, the devices are installed at seven crosswalks across the city as part of a six-month trial period; If successful, the system could be expanded to more locations. This initiative was inspired by similar safety measures in other countries, particularly in mainland China, where LED lights have been installed at crosswalks to alert distracted pedestrians.

A survey by NBC News in the Causeway Bay Area revealed that about half of the 100 pedestrians observed were using their phones while crossing. Some residents, like Nick Chau and Adrian Chan, found the lights intriguing and even snapped photos, with Chau noting that they could be helpful for phone users.

However, others, including urban planner Ian Brownlee, pointed out that while the lights might assist, they do not address other significant pedestrian safety issues in Hong Kong, such as narrow sidewalks and congestion at crossings.

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