Adobe has released its latest Adobe Express mobile app, featuring Firefly generative AI, to provide millions of content creators with powerful tools for creating standout content on the go. The app (available on both web and mobile platforms (iOS and Android) brings Firefly AI features like Text to Image, Generative Fill, Text Effects, and Text to template to mobile devices for the first time, catering to the increasing demand for content creation on platforms like TikTok and Instagram.
Govind Balakrishnan, senior vice president of Adobe Express and Digital Media Services at Adobe, highlighted the app’s integration of Firefly generative AI into content creation experiences, enabling users to promote ideas, passions, and businesses through digital content across various social platforms.
Adobe Express offers a suite of creative tools and AI capabilities, allowing users to produce high-quality content easily; Marketers can create promotional videos, small business owners can design logos and flyers, students can produce social media content, and creative professionals can collaborate on projects.
Powered by Firefly generative AI, Adobe Express simplifies complex tasks with features like Text to Image, Text Effects, Generative Fill, and Text to Template, enabling users to generate stunning visuals and designs from simple text prompts.
The new mobile app accelerates content creation with features such as video editing, text effects, generative fill, and content scheduling. It also integrates with Adobe Creative Cloud apps, providing subscribers with extended creative capabilities on mobile devices.