Apple has officially announced its second fall event for 2023, scheduled to take place online on Monday, October 30 at 5:00 p.m. Pacific Time. This event will be entirely dedicated to the Mac lineup. Apple’s event website features an intriguing transformation of the Apple logo into the Mac Finder icon, reinforcing the focus on Mac products.
As with previous events, this October presentation will be prerecorded and held exclusively online, without any in-person component. The Mac community has been abuzz with rumors, and there are various possibilities for what Apple might unveil during this event.
What can we expect?
One of the expected updates is a refresh of the 24-inch iMac, which still uses the M1 Apple silicon chip. Notably, Bloomberg’s Mark Gurman suggests that a MacBook Air refresh is unlikely (since we just got a new 15″ MacBook Air with the M2 SoC), but there is potential for updates to the 13-inch MacBook Pro (with TouchBar), 14-inch MacBook Pro, and 16-inch MacBook Pro, possibly featuring new chips.
The exact nature of the refresh, such as the introduction of new M3-series chips, remains uncertain. However, depending on the specific Mac models being overhauled, we might witness the adoption of the 3-nanometer M3 chip lineup in the iMac and MacBook Pro.
The current state of the Mac lineup has led to much speculation, making this one of the more enigmatic Apple events in recent times. As the event date approaches, more details may emerge, shedding light on what Apple has in store for its Mac users. Apple plans to live-stream the event on its website, YouTube, and through the Apple TV app.
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