However, that will no longer be the case for the most part. Initially discovered by Macotakara and confirmed by 9to5Mac, it seems that Apple will be reducing the free trial period from three months to just one month. This means that it is more or less in line with what the rest of the industry is offering, so it is neither good nor bad.
That being said, there are some exceptions. Apple says that customers who purchase an eligible audio product that includes the AirPods Pro, AirPods (2nd generation and 3rd generation), AirPods Max, HomePod, HomePod mini, Beats Fit Pro, Beats Studio Buds, Powerbeats, Powerbeats Pro, or Beats Solo Pro will get a free six month trial.
So if you are planning on purchasing any of those devices, you will be able to activate the six month trial period, after which it will become a paid subscription at $9.99 a month. It is unclear why Apple decided to reduce the trial period, but perhaps the service has matured enough where Apple might be trying to quickly convert free users into paid ones.