For those unfamiliar, NFTs are known as non-fungible tokens. They are essentially digital assets that use blockchain technology, the same tech behind cryptocurrency, to act as a ledger to officially say who this particular digital asset belongs to.
According to Ubisoft, the introduction of NFTs, which they’re calling Digits, is an “experiment” and they claim that they will be the first to introduce NFTs to a triple A game. These NFTs will be collected and managed through a new platform the company is launching called Ubisoft Quartz.
In a statement by the company, “Each Digit is a unique collectible that features its own serial number for others to see in-game, also keeping track of its current and previous owners for years to come, making players an integral part of the game’s history.” They are also reassuring gamers that its NFTs are environmentally sustainable.
This is because it relies on the Tezos blockchain, which uses a “proof of stake” method versus the “proof of work” method that is currently used by Ethereum. Ubisoft says that a single transaction on Tezos uses roughly the same amount of energy as streaming 30 seconds of videos.
That being said, in-game collectibles that can be traded and sold aren’t new. We’ve seen games such as CS:GO and Dota 2 where cosmetic items can be sold to other players for real money, although in this instance, Ubisoft is taking advantage of the current popularity surrounding NFTs.