These days with new platforms like iTunes and streaming services, the need for a dedicated media player has almost gone the way of the dinosaur. However, it seems that WinAmp is set to make a return, according to an announcement by AudioValley, the owner and parent company of WinAmp, they are looking to revive it.
However, if you were thinking that you might see the media player resurrected in its original form, that might not be the case. According to the description on its website, “Something big is happening. We’re building Winamp for the next-generation. Not just updated, but totally remastered. The new Winamp connects you to your music wherever you are. It brings you closer to the artists you love. It’s home to your favourite music podcasts and radio stations.”
If anything, it sounds like AudioValley might be relaunching WinAmp as a streaming platform and leveraging the brand to help garner attention. Given the popularity of streaming services, we wouldn’t be surprised if this was the case, but whether or not WinAmp’s branding is enough to compete with the likes of Spotify and Apple Music remains to be seen.