This is because Netflix doesn’t want to pay the 30% cut that goes to Apple for in-app purchases, or at least until now. According to reports, it appears that Netflix is now allowing iOS users to subscribe through its app. From what we can tell, the pricing remains the same as if you were to subscribe to Netflix directly.
This means that users can pay $8.99 a month for the Basic plan, $13.99 for Standard, and $17.99 for Premium. What’s interesting is that last week, Netflix launched their games on the App Store where users could already subscribe through those apps, but now it looks like subscriptions are available through the main Netflix app as well.
Many developers have taken issue with Apple’s 30% cut claiming that it is too big of a fee, and that some feel that they have no choice. Recently the judge presiding over the Apple VS Epic case stated that Apple will need to allow external payment options in the App Store by December.