Samsung Enters Age of Super-Personalization With New Bespoke Phones and Watches
During today’s Galaxy Unpacked Part 2 (October 2021), Samsung introduced two new “Bespoke” series of products, the Galaxy Z Flip3 Bespoke Edition and the Galaxy Watch 4 Bespoke Studio. These are not Samsung’s first ultra-customizable products as the company had introduced the same concept with home appliances.
The overall idea is to give users more control than ever over how their devices look as colors and accents are configurable online (Samsung.com only) at order time. For example, the Galaxy Z Flip3 Bespoke Edition has nearly 50 possible color combinations, and you can even swap colors again later (for a fee). Don’t miss our Galaxy Z Flip3 review if you’re thinking of getting one.
The same is true for the Galaxy Watch 4 Bespoke Studio, which offers a dizzying number of styles and colors. There’s really something for everyone, and both phones and watch user interfaces (UI) can be further customized thanks to the new One UI 4.0.
One UI is Samsung’s proprietary user interface that replaces the native Android UI. The new version brings many visual changes, including using pre-made or custom color palettes to make the devices ultra-personalized.
You can watch the video below to see the possible customizations, but behind the scenes, Samsung’s ordering and supply chain systems are the most fascinating. These customizations were built into the product designs way ahead of time and might even create an economic moat for these products since it’s tough to replicate this at scale.
You can configure the Galaxy Z Flip3 Bespoke Edition and the Galaxy Watch 4 Bespoke Studio by following these links.
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