It’s an odd name, but then again, the company is called Nothing so we can’t say we’re too surprised. The earbuds will be priced at $99 which is actually relatively decent, and it will also come with features like noise cancelling, so if you’re looking for an alternative to the AirPods Pro, this could be a much cheaper option.
Speaking to TechCrunch, Pei was quoted as saying, “It’s going to have leading features like noise cancellation and great build quality. Because we’re primarily going to be focused on online sales channels, we are going to be able to [make it] — I wouldn’t say ‘affordable,’ but quite a fair price to consumers. With the Ear (1), it’s a much more costly design to realize than a standard, non-transparent design. I think it’s going to be a good price at $99 USD, €99 Euros and £99. Feature-wise, it’s similar to the AirPods Pro, but the AirPods Pro is $249.”
That being said, audio quality is of course important when it comes to earphones and headphones, so while it might be priced competitively and come with useful features, if it sounds bad then it won’t matter, but we guess we won’t know until we try it for ourselves.