Google Will Remove Third-Party Cookies In Chrome By 2023

Back in the day, websites were kind of static. They displayed information and that was that. However, as internet technology evolved, we got treated to features like cookies which were useful, but as time went on, cookies went from being useful to being kind of invasive for people who wanted to maintain their privacy.

So much so that Google has recently announced that by 2023, they will remove third-party cookies from Chrome. Now, Google had actually announced their plans to do so earlier, but have since changed their mind and delayed their plans by an additional two more years.

According to them, “This is important to avoid jeopardizing the business models of many web publishers which support freely available content. And by providing privacy-preserving technology, we as an industry can help ensure that cookies are not replaced with alternative forms of individual tracking, and discourage the rise of covert approaches like fingerprinting.” The company is now aiming that come 2023, they will begin the removal process starting mid-2023 and ending late 2023.

That being said, we should clarify that cookies themselves aren’t bad. They are useful at remembering your web preferences. However, the problem is with third-party cookies which are used by advertisers to track your browsing activity to understand your behavior and preferences, which are then used to create targeted ads, which some feel can be a bit of an invasion of their privacy.

Tyler Lee
Categories: General
Tags: Chrome, Google, Privacy