This ad supported version will be priced at $10 a month, which is about $5 cheaper than the ad free version of HBO Max. Presumably the services will be identical, with the main difference being the ads, which is in exchange for a lower price tag. We’re not sure how invasive or frequent these ads are going to be, but at $10 a month, it might be appealing to some who plan to subscribe to more than one streaming service at a time.
It would also help HBO Max stand out against the competition, namely Netflix which is priced at $13.99 at the moment, and also Disney+ which is quickly on the rise. That being said, not everyone is thrilled by the idea of an ad supported version of HBO Max. CNBC’s report cites pay-TV distributors who don’t seem thrilled as it means that they would be taking home a smaller cut than before.