This is because for a pair of $99 earbuds, they come with features like active noise cancellation, a feature that on other earbuds could be priced much higher, like Apple’s AirPods Pro. Amazon claims that the noise-cancelling technology they’ve included can block twice as much noise as its predecessor, making it perfect for places like airplanes and other noisy environments.
The new Echo Buds are also about 20% smaller than their predecessor, which also means that they are lighter so you should be able to wear them for slightly longer periods of time without fatigue. The earbuds also feature three microphones per earbud that will help pickup audio while you’re on a call to boost the quality.
Amazon has also introduced a feature that lets you locate the earbuds in case you misplace them by saying, “Alexa, find my buds”. The battery life on the earbuds seem pretty decent with up to 5 hours of use with noise cancellation on, while the charging case offers an additional 15 hours. The Echo Buds are priced at $99 and will cost $119.99 with the wireless charging case, but this is a special promo as the regular price will be $119.99 for the Echo Buds and $139.99 with the wireless charging case.