A lot of services these days are starting to move to a subscription-based model, where instead of making products or services a one-off purchase, they are now being sold on monthly and annual subscriptions. Now it looks like Twitter could be once again looking into adopting such a model for the future.
This is according to a report from Bloomberg who claims that Twitter is exploring the idea of maybe making a subscription system for its services to help reduce the company’s reliance on ads for revenue. A subscription to Twitter would presumably remove ads for that user, as well as give them access to extra features and customization.
There is also a report that Twitter could introduce a tipping option that lets users pay to unlock special content from people that they follow. That being said, this is actually not the first time we’re hearing about this. Back in 2020, Twitter’s CEO Jack Dorsey did state that a subscription model was something the company could consider. We had also heard back then that a subscription to Twitter could also unlock exclusive features.
Twitter’s head of revenue products Bruce Falck has since confirmed that subscriptions are something that Twitter is considering, but stopped short of actually confirming any specific details, except to say that it was a “very early exploration”.