Twitter Rolls Back Its Threaded Replies Feature

Earlier this year, Twitter introduced a new threaded reply feature where replies to a tweet would be threaded similar to other platforms such as Reddit. It was supposed to make it easier to see who commented what, and who is replying to whom. Unfortunately, it seems that the feature was not as well-received as the company had hoped.

So much so that Twitter has since announced that they will be rolling back the feature for now. According to Twitter, it seems that many users actually found that this new threaded replies feature made it harder to find conversations and to join them. Users also found that it was not particularly contextual as to who you’re talking to, and how they also want more control over it.

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Some learnings:
*the new look made convos harder to read & join – we’re exploring other ways to make this easier.
*you want more context about who you're talking to – we're working to add this.
*you want more control – we’re iterating on our convo settings.https://t.co/UzS08x4Jcf

— Twitter Comms (@TwitterComms) December 3, 2020

The company issued a statement that reads, “Your feedback shapes Twitter. We asked and you let us know this reply layout wasn’t it, as it was harder to read and join conversations. So we’ve turned off this format to work on other ways to improve conversations on Twitter.” This means that if you do use Twitter and reply to posts, then you should no longer see your replies in the threaded format.

It is unclear if Twitter will rework this feature to meet the demands of its users, or if they might introduce something else entirely, so we’ll just have to wait and see.

Tyler Lee
Categories: General
Tags: Twitter