As some of you might have heard, come 2021 Apple is expected to introduce some new privacy features that will prevent iOS users from being tracked across the web. This is a good thing, but it’s also a bad thing for advertisers who use these types of personal identifiable information to create targeted ads.Facebook, who relies heavily on ads for revenue, recently took out a full page newspaper ad in which they lambasted Apple for their decision, claiming that Apple will end up hurting small businesses. Apple has since responded to Facebook’s ad, claiming that they are simply standing up for their users.
In a statement released to 9to5Mac, Apple said, “We believe that this is a simple matter of standing up for our users. Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not. App Tracking Transparency in iOS 14 does not require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires they give users a choice.”
Apple also notes that these privacy changes will apply to all developers equally, and that they aren’t singling anyone out. They also say that advertising is still possible, and that all they’re doing is giving their users a choice.
Filed in . Read more about Apps, Facebook, iOS and Privacy. Source: 9to5mac