In an op-ed published in USA Today, Zuckerberg wrote, “For those of you who’ve already made up your minds and just want the election to be over, we hear you — so we’re also introducing the ability to turn off seeing political ads. We’ll still remind you to vote.” What’s interesting about this move is that it addresses some of the criticisms social media platforms like Facebook has received in the past.
For those who are unfamiliar, Facebook has come under fire before in which it allowed politicians to purchase and run political ads that contain false information. This meant that whether or not you believed in them, they would still appear on your feed which we imagine could be rather annoying.
The ability to turn off political ads will be rolled out later this week and should eventually be available to all users in the US in the next few weeks. Facebook also expects to expand on this feature to more countries in the future.