These days in terms of gaming, the focus is on Microsoft, Sony, and Nintendo. This is versus back in the day where companies such as Atari were extremely relevant. These days, while Atari is still known, it is no longer the gaming powerhouse that it once was, but it seems that the company is hoping to stay relevant in this day and age.How so, you ask? In the form of Atari themed hotels. No, Atari isn’t getting into the hotel business, but rather it seems that the company will be licensing out its brand to True North Studio, a real estate developer in the US, and the GSD Group. This is expected to result in Atari branded hotels that will be spread out across eight cities in the US.
According to the press release, “The Atari hotels will feature common areas following the latest trends in hospitality, with a focus on the video game universe and the Atari brand. They will include a state of the art eSport studio, an Atari gaming playground, meeting and event rooms, co-working spaces, restaurants, bars, a bakery, a movie theatre and a gym. They are targeted at family or business travelers, providing a luxurious, relaxed and one-of-a-kind experience.”
The first hotel is expected to break ground in Phoenix, Arizona in 2020. Other cities are expected to follow after, including Austin, Chicago, Denver, Las Vegas, San Francisco, San Jose, and Seattle.
Filed in . Read more about Atari. Source: atari-investisseurs.fr