Uber has a partnership with a startup called Cargo which allows its riders to purchase minor items like snacks or charging cables from consoles inside the vehicle. The two companies are now kicking things up a notch with a more substantial shopping experience that offers items like Apple AirPods and Oculus Go virtual reality headsets. Uber drivers obviously won’t be carrying around all of this gear with them at all times so this is an app-based shopping experience.
The Cargo app is now rolling out. It’s curated with Uber’s help to offer items like the Amazon Echo, Apple AirPods, Away luggage, make-up from Glossier, and Oculus Go headsets. Riders in cars with Cargo consoles will be able to get the app and make purchases. The collection of products will be expanded over time. More than 30,000 Uber drivers in 10 cities across the country have Cargo consoles in their vehicles.
When they make a purchase, customers get 10 percent back in Uber Cash which can be redeemed for future rides or purchases. The app will only work during an Uber trip and once a purchase is made, the item will be shipped to the customer’s home free of charge within two to five business days.
There’s also going to be an in-ride entertainment partnership with Universal Studios which offers movies for $5 and $10 a pop or in bundles for up to $20. This has been done because many people are now taking Uber trips that are longer distances to and from airports and they just might want to watch a movie to kill the time.