Google Brings AMP-Powered Searches To Google Images

One of the cool features of Google’s mobile search are its AMP websites. For those who are unaware, basically these are websites marked with a lightning bolt icon in Google search where if you tap on them, they load more or less instantly, thus saving users time from having to wait for them to load.

Now it looks like Google has brought its AMP technology to Google Image searches. As you can see in the screenshot above, whenever you search for an image in Google Images, you’ll be able to see a preview of the website below. You will be able to swipe upwards on your smartphone’s screen to load the website, or you can keep swiping through to go through the various images.

In case you did not check out Google’s announcements at I/O 2019, this was one of the changes that the company announced back then, and now it looks like it’s starting to roll out for users. Google’s AMP has been criticized in the past by publishers as apparently, AMP does not count towards page views, but Google has since changed that and promised publishers that their websites will still receive a page view when a user swipes up from their website.

Google also announced that in the coming weeks, they will be rolling out a new tool that will help publishers see traffic from AMP searches from Google Images.

Tyler Lee
Categories: General
Tags: Google