AT&T Aims To Offer Live Sports And News Through HBO Max

AT&T is detailing its plans for HBO Max, its upcoming standalone streaming service, which include a live TV element for the service. The company’s CEO revealed during a call with investors that AT&T is aiming to offer live sports and news through the HBO Max streaming service.

AT&T CEO Randall Stephenson said that HBO Max could eventually offer live sports as well. They might include MLB, NBA, and soccer matches. There may also be a news element to the service. The company is planning for a full unveiling of the service at an investor presentation on October 29th. However, the service itself isn’t slated to be released until 2020.

Stephenson also talked about the company’s plans to launch a new “thin client product” called AT&T TV. This will enter the trial stage in the third quarter of the year. No further information has been offered about AT&T TV at this point in time.

AT&T does have a lot riding on HBO Max since things don’t seem to be going too well for its other streaming service, DirecTV Now. The service has reported another subscribe loss this quarter, it’s down 168,000 subscribers. AT&T has warned that these losses will likely continue throughout the year as it has phased out the current promotional subscription pricing for DirecTV Now.

Adnan Farooqui
Categories: General
Tags: AT&T, Entertainment