It goes without saying that PUBG Mobile is incredibly popular. Sure, you may not get the kind of graphics on mobile as you would on the PC, but there hasn’t prevented the title from becoming exceptionally popular. It has more than 100 million monthly players and not only that, it’s reportedly now the world’s highest-grossing game for mobile devices.
The Financial Times reports analyst figures which suggest that PUBG Mobile generated over $146 million in revenue just last month. This figure includes the items and skins that players purchased as well as the money spent on Game For Peace, which is what the China-only rebrand of this game is called. The figure is considerably higher than the $125 million in revenue generated by Honor of Kings during that same period.
The revenue is reportedly split between the two iterations with PUBG Mobile generating $76 million last month against Game For Peace’s $70 million. What’s key to note is that the latter is only available in China while PUBG Mobile is available across the globe.
Tencent had to create a rebranded version for China after government regulators rejected PUBG Mobile for monetization. It’s a skinned version of the main game that has a patriotic setting and much less bloodshed.
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