However, it seems that the famed designer has decided that he will no longer work for Apple and has announced his departure where he will be forming his own design company. For those worried about what this means for the design of future Apple products, it seems that Apple is expected to be one of Ive’s new clients at his new design firm, LoveFrom.
According to Apple’s CEO Tim Cook, “Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built. After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future.”
Ives adds, “After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer. Today it is stronger, more vibrant and more talented than at any point in Apple’s history.” Apple’s design team will now be led by Evans Hankey, vice president of Industrial Design, and Alan Dye, vice president of Human Interface Design.