Burger King’s Meatless Whopper Rolling Out Nationwide

Fast food chain Burger King started selling a meatless version of its popular Whopper burger as part of a trial run earlier this month. The Impossible Whopper was available at 59 locations in the St. Louis area. Burger King has now announced that it’s now going to sell the Impossible Whopper nationwide.

Burger King makes the Impossible Whopper with plant-based patties from food startup Impossible Foods. The patties are not only designed to look like real meat but also taste like it. These burgers also have 15 percent less fat and 90 percent less cholesterol compared to a regular Whopper.

Impossible Foods developed its meatless burger as it’s on a mission to reduce the food supply chain’s reliance on animal agriculture. The taste experiments conducted by Burger King showed that most customers and employees were not able to tell the difference between the two patties. The fast food chain has confirmed today that it’s going to start testing the Impossible Whopper in additional markets before rolling it out nationwide before the end of this year.

As far as the pricing is concerned, the meatless Whopper burger is going to cost about a dollar more than its beef counterpart. It’s going to be topped with mayonnaise which would make it unsuitable for vegans.

Adnan Farooqui
Categories: General
Tags: burger king