This is because Ultimate Ears has launched the MyBoom Studio which is where users will be able to customize their Boom 3 speakers to their liking. Note that this only applies to the design of the speaker, which means that the speaker itself will remain the same Boom 3 model that you might already be familiar with.
This includes Bluetooth connectivity along with water and dust resistance. In terms of customizability, users will be able to choose from 8 colors and 12 different fabrics for the body, caps, and volume buttons to truly create something unique to them. However this also means that the speakers will be more expensive than the regular Boom 3 speakers and will be priced at $180, around $30 higher.
If this sounds like a set of speakers you might be interested in, then head on over to the MyBoom Studio’s website to start customizing your speakers.