We know that some of you might have cringed a little when Apple announced that they would be launching Apple Music on Android. This is because of the divide between iOS and Android users, where it is very rare to see Apple bring its services to competing platforms. However, it’s not surprising as we imagine that Apple will probably want to attract as many customers as possible.
In fact, it seems that Apple’s decision to launch Apple Music on Android is paying off. According to the latest figures from Sensor Tower, it seems that Apple Music has been installed on 40 million Android devices to date. It also seems to be on a rise because about 2 years ago, Apple Music on Android was on the decline but for whatever reason, it has picked up again in popularity, but we can’t be sure why.
That being said, we can’t say we’re surprised to see Apple Music doing as well as it is. The company is more or less in second place when it comes to music streaming, beaten only by the likes of Spotify. Apple Music also has the advantage of coming (sort of) preinstalled on iOS devices, thus making it easier for users to sign up for the service.
A further breakdown by Sensor Tower revealed that users in the US accounted for 28% of Apple Music installs on Android to date, followed by India at 7%, then by the UK, Brazil, and Russia at 6%, 5%, and 4% respectively.
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