Apple’s CEO has recently acknowledged that demand for the iPhone is weak and that China is one of the markets that the company is struggling in. However it seems that the company might have a way to turn things around by pandering to the Chinese market by launching a red iPhone XS and XS Max.
This is according to a post on Weibo spotted by iPhoneHacks (via MacRumors) in which the post claims that Apple could launch iPhone XS and XS Max models in China with a “China Red” finish. Apple has launched red iPhones in the past as part of its PRODUCT(RED) lineup. This has been part of Apple’s tradition for years, but it seems that this particular red model will not be featuring the PRODUCT(RED) branding.
Given how the color red is seen as a particularly auspicious color in China, it’s not surprising that Apple could potentially launch such a color in the country. Previously Apple had seen success with launching colors targeted at China. That was one of the reasons behind the introduction of the gold iPhone which was apparently met with a lot of positive feedback when launched in China. Take this with a grain of salt for now, but we’ll have to wait and see if this rumor pans out.