Amid reports that Facebook is looking to unify its messaging apps, and it owns the most popular ones, it has now allowed admins of Facebook Pages to respond to their Instagram Direct Messages right from the Page’s inbox. This would make it much easier for them to communicate with their audience spread across the two Facebook-owned platforms.
The announcement came in a press release for the Facebook Communities Summit which took place in the presence of more than 400 community leaders at the company’s Menlo Park headquarters. The company announced a handful of product updates to help them to continue building their communities on the world’s largest social media platform.
The new features added include additional post formatting tools and ways to manage groups like how to inform a member when they violate a rule. A pilot program has also been launched which allows groups and brands to collaborate, bringing subscription groups to more partners.
In addition to that, Page admins have now been allowed to respond to Instagram Direct Messages from their Facebook Page inbox. This could be the stepping stone to enhanced integration between Facebook’s services as has been reported recently. It does make sense for Facebook to allow users to do this as it ensures that they can spend additional time on the Facebook site itself.