After Tesla allowed customers in left-hand drive countries across Europe to order the Model 3 it seemed that the company would soon win approval to sell its cars across the continent. That has indeed happened. The company now expects to start delivering the Long Range Battery variant of the Model 3 in Europe next month.
Tesla has received the coveted approval from the Dutch vehicle authority RDW. This allows the company to sell its cars across the entire continent without requiring approval from individual member states of the European Union.
The approval has been granted to Tesla at a time when it’s making important changes in a bid to achieve sustainable profitability. The company recently cut 7 percent of its entire workforce and also ended its customer referral program.
In a letter to employees last week, Tesla CEO Elon Musk wrote that the shipment of higher priced Model 3 variants to Europe and Asia in the current quarter, “will hopefully allow us, with great difficulty, effort and some luck, to target a tiny profit.”
Tesla will also be focusing on selling more lower-priced variants of the Model 3, its first mass-market electric car. The company is looking to gain more foothold with the cheaper variants which will be key to establishing its dominance in this market.