Super Bowl ads tend to get a lot of attention and Microsoft wants just that for the Xbox Adaptive Controller. The company is returning to this major sporting event with an ad that highlights this special controller that makes gaming possible for the differently-abled. This is Microsoft’s first Super Bowl ad in four years as it last aired one back in 2014.
Super Bowl ads are not cheap by any stretch of the imagination which is why there’s always so much interest in them. Companies typically spend around $4.5 million per 30 second slot and that’s excluding the cost of production.
The Microsoft commercial highlights all of the different ways that this powerful controller can be used to play games. The Xbox Adaptive Controller has two programmable buttons which are fairly large as well as the ability to hook up to 19 jacks for various accessories. The controller can be used to play games on both the Xbox and PC. The company has even designed the packaging to be accessible.
The two-minute ad walks us through the story of several young gamers who have disabilities and how they’re able to play Xbox games with the Adaptive Controller. So it’s not more of an outright pitch for the controller as you’d expect from a conventional ad. It’s more emotional in that it tells stories that make you take a second and appreciate people who defy odds on a daily basis.
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