We now live in a world where there are people who hold jobs as social media “influencers”. Basically these are people who have a high number of followers on platforms such as Instagram, where the things they post, say, and do, have a chance of “influencing” their followers, like attending an event, buying a product, and so on.
So much so that in a report from The Hollywood Reporter, Instagram is testing out special features for these influencers. Now Instagram already separates regular accounts from business accounts, where business accounts gain special tools to help get a better idea of their customers.
This will be the same concept for high-profile creators, where Instagram will give them access to various tools to help track their growth, such as data on follows and unfollows, filters to separate direct messages from brands and friends, flexible labels on how they should be contacted, and more. These tools are being tested out with a small number of creators before they roll out to more users.
According to Ashley Yuki, an Instagram product manager, “We want to make sure that Instagram is the best place, and the easiest place, to build fan communities and also build [creators’] personal brands.” It is unclear how Instagram will define who is a high-profile creator and who isn’t, so it’s not sure how one can go about getting access to these tools for now.
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