Days after Lyft announced the launch of a rewards program for riders, Uber today announced a similar program. Uber Rewards is not just limited to the ride-hailing service. Users will earn rewards points on both Uber and Uber Eats. The program will offer special benefits that users will be able to unlock as rewards.
Blue, Gold, Platinum, and Diamond are the four membership levels in Uber Rewards. Anyone can sign up to join at no additional cost. Once they’re in the program, they earn one point for every eligible dollar spent on UberPool and Uber Eats orders, two points for UberX, UberXL, Select, and Wav as well as three points for Black and Black SUV. Once they earn 500 points, they will advance from Blue to Gold.
They can then advance to Platinum once they have 2,500 points while 7,500 points are required to achieve Diamond status. Earnings periods are six months long and are tied to the user’s sign up date. When a tier is unlocked users have that tier for the remaining earnings period and the next six months.
Uber Rewards members will have $5 added to their Uber Cash balance for every 500 points earned regardless of the membership tier. The cash balance can be spent on both rides and food through Uber Eats. Gold members get flexible cancellations, they can cancel eligible Uber trips within 15 minutes for no charge. Platinum members get all benefits that Gold members do plus price protection on route and priority pickups at most airports.
Diamond is the highest membership tier. It included all of the aforementioned benefits in addition to dedicated phone support, complimentary surprise upgrades from UberX to Uber Black at no extra charge, and a special UberX Diamond option which will give them access to highly rated drivers. Diamond members also get no delivery fee on three Uber Eats orders every six months.
Uber Rewards starts in Miami, New Jersey, Denver, Tampa, New York, Washington, DC, Philadelphia, Atlanta, and San Diego initially. It will be rolling out to all riders in the United States over the next few months.