Netflix’s CEO recently said that the company is thinking about offering cheaper subscriptions in select markets to further increase its user base. He didn’t reveal any information about these plans in his interview but the company has begun testing a mobile-only subscription that may be a part of Netflix’s plan to offer more affordable options.
Netflix has quietly started offering a cheaper package in Malaysia that costs RM17 or about $4 per month. It’s a mobile-only subscription that’s priced at half of what its basic subscription costs in the country which is RM33 or $7.90 per month.
The limitation here is that subscribers can only access Netflix’s library of TV shows and movies on one handheld device, be it a smartphone or tablet. Moreover, the content will only be available in standard definition and not high definition. Signups are only possible through the Netflix app or the mobile website. This tier doesn’t appear if the site is accessed through a PC.
A spokesperson for the company has confirmed this test in Malaysia and added that similar trials are being conducted in a few other countries as well. No further details have been provided about the tests so far. It’s unclear if this mobile-only tier will be offered in other markets outside Asia.
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