Lyft has announced today that it’s going to launch a loyalty program for riders in the United States next month. The program is called Lyft Rewards and it will allow riders across the country to earn points for each dollar that they spend on the service. The reward points can then be used for savings on future rides, upgrading to nicer cars, and more.
Once enough points are accumulated, riders can unlock rewards like an upgrade to Lyft Lux or savings on future rides. They can track their progress within the app to see just how far they are from unlocking a reward.
The ride-sharing service has said that it will continue to explore ways on how it can make Lyft Rewards better over time. It will listen to feedback from riders to further fine-tune the rewards program. Other perks that it’s considering include access to more experienced drivers and double points days.
The Lyft Rewards program will begin rolling out next month to select riders in various cities. It adds that the program will go live for more riders next year. Those who get access to the program will be able sent an email or notification from Lyft so keep your eyes peeled.