Uber today launched a new subscription service called Ride Pass. It’s an attempt on the company’s part to keep users hooked to its ride-hailing service. The subscription service is available in five cities initially and will provide subscribers with flat rates on all UberX and UberPool trips taken during that month.
Ride Pass will lock in consistent prices for rides that subscribers take anywhere in a city at any time of the day in return for a monthly fee. All Uber riders in those five cities can sign up for this subscription starting today through the app. With auto-renew, the subscription gets renewed every month and users can cancel at any time.
Uber’s Ride Pass costs $14.99 per month in Austin, Orlando, Denver, and Miami while it costs $24.99 in Los Angeles. Riders in Los Angeles will soon get additional benefits from this subscription on e-bikes and scooters for no extra cost.
The company says that subscribers stand to save up to 15 percent on their overall monthly expense on Uber. The fares that they get won’t be subject to increase based on external events such as surge pricing. There’s also no limit to the number of rides that subscribers can take every month before the benefit runs out. This won’t hit drivers as they will still get the same earnings based on time and distance as Uber will be picking up the difference.