Fujifilm Exec Says They Will ‘Never’ Go Full-Frame

With companies such as Nikon and Canon getting into the full-frame mirrorless camera game, you would not be wrong in your assumption that other camera companies might want to get in on it as well, such as Fujifilm. The company has stated in the past that they do not have plans to go full-frame, but it was only recently that they have claimed that they will “never” go full-frame.

This is based on an interview with DPreview where Toshihisa Iida, General Manager of Fujifilm’s Optical Device and Electronic Imaging Products Division told the publication that the company would “never” go full-frame. According to Iida, “No, never. Because we don’t have that legacy – luckily or unluckily. We don’t see any point in Fujifilm entering that market, particularly since we have good APS-C and medium format systems.”

He adds, “If we entered full-frame [our systems] would just start cannibalizing each other. We’re happy to stay with two completely independent systems.” Now this is good or bad news depending on how you look at it. For the most part many photographers are fine not shooting full-frame, so this doesn’t really change anything for them, plus it also means that they will not need to invest in a new body and new lenses.

The downside is that photographers who need or want to shoot full-frame will never get that option as far as Fujifilm is concerned, which could mean that they’ll be forced to start seeking alternatives from the likes of Sony, Nikon, and/or Canon.

Tyler Lee
Categories: Photo-Video
Tags: Digital Cameras, Fujifilm, mirrorless cameras