This is actually interesting because one of the changes that Activision made was that for PC, they would be releasing the game exclusively through Blizzard’s Battle.net launcher. We’re sure the change in platform probably threw some gamers off as they might be used to buying it via Steam, especially if they already have credits stored, but it doesn’t seem to have impacted the game’s overall sales all that much.
Treyarch, the developer of the game, also made a somewhat controversial choice by ditching single-player mode which could have alienated some gamers, but once again the revenue generated by the game suggests that it didn’t really impact it negatively. Activision had also previously boasted that Black Ops 4 managed to break records in terms of digital sales.
According to Activision’s Rob Kostich, “Black Ops 4 is off to a blockbuster start. Our player counts and hours played are up year over year, our viewership on Twitch has set new standards and is showing just how fun Blackout is to play and to watch, and the weekend results yet again put Call of Duty at that highest tier of entertainment. Our digital sales results have been record-breaking across all platforms, and the overall performance strong. We’re really excited about Black Ops 4’s momentum. There’s much more to come, we’re just getting started.”