While LEGO is typically marketed as a learning toy for kids, it’s safe to say that there are plenty of adults who enjoy spending the time putting complex LEGO pieces and sets together. LEGO is now recognizing that adults are having just as much fun as kids do, so much so that they have since launched a new line called LEGO Forma.
LEGO Forma is basically LEGO that has been designed for adults in mind. According to its description, “LEGO FORMA mechanical models are cleverly designed but simple to assemble. Sturdy rods and parts combine with customizable skins to create a joyful creative challenge. Taking design cues from nature, LEGO FORMA incorporates life-like movement, colors, and patterns. The result is an elegant conversation piece that’s a tasteful addition to any room.”
The company has also taken a rather unique approach to its launch by choosing to launch it on Indiegogo, a popular crowdfunding platform. According to the company, “Indiegogo is a platform that allows us to interact with an engaged, excited, new community that’s interested in contributing to concepts and product development. Tapping into this passion and desire to share ideas and knowledge allows us to innovate and launch products that are a bit different from what we normally offer.”
It is an interesting approach and for those who wouldn’t mind getting their hands on these LEGO pieces, head on over to its Indiegogo page and pledge your support, or you can check out the video above first to get an idea of what to expect.
Filed in . Read more about Crowdfunding, Indiegogo and Lego.