Instagram Brings Shopping Features To Stories & Explore Tab

We know that Instagram is interested in facilitating shopping on its platform. In fact a recent report even suggested that Instagram could potentially be looking to launch a separate shopping app. While that has yet to happen, Instagram has announced new shopping features that will be coming to Stories and its Explore tab.

According to Instagram, “Instagram is the best place to connect with your friends and interests all in one place – and shopping is an essential, growing part of the Instagram community. In fact, more than 90 million accounts now tap to reveal tags in shopping posts on Instagram every month. Today we’re announcing two updates that make it easier to shop on Instagram, whether you stumble upon something you love or are simply in the mood to browse your favorite brands.”

Like we said one of the new features is shopping in Stories, where it was spotted earlier this year where it was launched as a test. However Instagram’s latest announcement has revealed that the feature will now be available to all. Shopping will also be a new category available via the Explore tab where users can find posts from brands you follow, as well as brands you might be interested in.

These features should already be live so fire up Instagram if you’d like to check it out.

Tyler Lee
Categories: General
Tags: Instagram