Snapchat Blames User Decline On Its Controversial Redesign

Earlier this year Snapchat rolled out its brand new design for its app. The redesign was meant to make the app more appealing to new users and also improve on the existing app, but it was not well-received. Snapchat at that time defended the redesign, but ultimately its users have spoken.

According to Snap’s latest earnings, it seems that Snapchat has seen a decline in its daily active users. The company’s CEO Evan Spiegel seems to blame the new design, where he attributed “a slightly lower frequency of use among our user base due to the disruption caused by our redesign.” However he also thinks that this should not be an issue moving forwards as “we have now addressed the biggest frustrations we’ve heard.”

Following the controversial redesign, many had petitioned Snapchat to revert back to the old design. There were reports claiming that Snap’s own designers had actually warned the company against moving forwards with the new design, at least based on its current iteration which was not well-received during pre-testing.

Snapchat has since rolled out more changes which brought some of the older design elements back. Whether or not this will change the minds of users remains to be seen, presumably in Snap’s next financial earnings.

Tyler Lee
Categories: Cellphones
Tags: Apps, snap, Snapchat