Similar to CES, IFA will be an event where many companies will use to showcase existing products, new products, upcoming products, and more. As to what Samsung will be announcing, the invite above seems to suggest that we can look forward to new TVs, fridges, washing machines, and also what seems to be a mobile device.
We’re not sure if Samsung will actually announce new mobile phones at their IFA press conference given the 9th of August event, but maybe they could announce some low-mid range models. That being said, we have heard how Samsung has several devices in the works that have yet to be announced, such as the Galaxy Watch, their Bixby-enabled smart speakers, and so on.
It has been speculated that these devices could be announced at Samsung’s August 9th event, but we suppose IFA 2018 could be a possibility as well.