MoviePass has become an exercise in shifting goalposts as it’s making changes to its service yet again. The company has been struggling to survive and has made some major changes to its service in recent weeks to try and stay afloat. The service is now limiting subscribers to just six movie options per day. What this means is that subscribers will only be able to see certain movies on certain days.
It’s imposing this limit as it moves to the new subscription plan. MoviePass is sending out letters to subscribers saying that “For the time being, we will be limiting the films and showtimes that are available to members each day. During this transition period, MoviePass will offer up to six films to choose from daily.”
The schedule for a particular day’s movies will be updated at least a week before on the MoviePass website. The list for the following week is now online. The up to six films that subscribers will get to choose from will include a mix of major studio first-run titles and independent releases.
In addition to this limit, showtime availability could also be limited depending on the popularity of those films on MoviePass on that particular day. Whether or not this will help the company steer clear of troubled waters remains to be seen. Some are not so optimistic and feel that the writing is on the wall for MoviePass.
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