EA knows how popular it is and it seems that the company is more than happy that a rival studio is enjoying such great success. Speaking during the company’s earnings call, EA’s CEO Andrew Wilson said that Fortnite is good for gaming, where he feels that it being so popular actually expands on the audience of gaming, which ultimately creates more opportunities for the industry as a whole, EA included.
According to Wilson, “Our expectation is that as they continue to expand the audience, that provides tremendous opportunity for us going into the holiday season, particularly as we think about launching Madden and FIFA and Battlefield into what is a growing player audience.” Of course this is not completely an altruistic viewpoint because last we heard, EA might be looking to cash in on the trend, where last we heard EA was also looking into the possibility of creating their own free-to-play standalone shooter.