YouTube Premium is the company’s own paid subscription service which provides subscribers with access to original programming in addition to other perks. The original programming has so far been limited for the U.S. market but the company is now thinking about making content for international markets as well. A senior YouTube executive has said that the company is working on scripted series and another original programming for markets such as France, Japan, Germany, Mexico, and India.
It sees this as a way to bring in new subscribers for YouTube Premium. Other online streaming services such as Netflix have largely relied upon original content to drive subscribers as well.
Susanne Daniels, YouTube’s global head of original programming, said that the original content that the company will create for other markets will be divided in multiple genres such as music documentaries, talk shows, reality series, and scripted series. The content will be produced in local languages of the relevant markets and will also be dubbed or subtitled for other markets.
Some of this original content will be limited to YouTube Premium while some will be available for anyone and everyone on YouTube which is ad-supported. YouTube is going to reveal more details about its new slate of international original content in the coming weeks.
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