Samsung has a habit of mocking its biggest rival Apple in its ads. The company is back at it again in the latest series of advertisements for the Galaxy S9. The new ads mock the lack of the 3.5mm headphone jack on Apple’s iPhone X and also take swipes at the iPhone’s camera.
Samsung has posted three new ads online titled Dongle, Fast Charger, and Camera. Each video shows an Apple Store employee in conversation with a customer as they try to favorably compare the iPhone to the Galaxy S9.
In the ad titled Dongle, the customer asks the employee if he will be able to use his wired headphones with the iPhone X. He’s told that a dongle is required and when the customer asks whether he’ll be able to charge the phone at the same time as well, the Genius tells him that he’s going to need another dongle for that.
The other ads are based on the same format. The one titled Fast Charger includes a customer asking the Genius whether the iPhone X comes with a fast charger like the Galaxy S9 does. The Genius proceeds to tell the puzzled customer that she will have to purchase a Lightning to USB-C cable as well as a USB-C power adapter for fast charging.