The popularity of over-the-top standalone online TV streaming services has compelled networks to not only offer their channels on such services but also launch their own streaming solutions. Discovery is the next in line to consider launching its own streaming service. CEO David Zaslav has said that the company is mulling the possibility of offering the 17 channels that Discovery picked up in its acquisition of Scrips Networks Interactive as part of a separate streaming service.
Zaslav made these comments at the Television Critics Association event in LA earlier this week. He said that the Discovery streaming service could cost between $5 and $8 per month.
He also pointed out that there’s no concrete plan in place as this point in time for the launch of this service but believes that whenever this service launches it’s going to be a hit with subscribers. Zaslav particularly pointed out that the networks owned by Discovery enjoy greater popularity among female viewers.
Four of the top five cable networks amongst women are Food Network, HGTV, ID, and TLC. This means that Discovery has up to 25 percent of the female audience tuned in at any given night of the week which is hard for advertisers to pass up. However, with people already subscribing to multiple online services these days, it remains to be seen if Discovery’s offering will be compelling enough for them to add another recurring monthly charge to their credit cards.
Filed in . Read more about Discovery and Entertainment.